Case study

A complete masterclass funnel for Dream Makers International

We planned, wrote and built a full Systeme.io masterclass funnel: registration, reminders, live and replay pages, sales page and checkout.

Client
Dream Makers International
Platform
Systeme.io
Package
Masterclass (Growth)
  • Funnel strategy
  • Wireframes
  • Copywriting
  • Email sequence
  • Checkout setup
  • Automations
The challenge

A great masterclass with no system around it

Dream Makers International had a strong program and a masterclass ready to teach. What they did not have was the system around it: a place to register, emails to bring people back on the day, a replay for those who missed it, and a smooth way to buy.

They also wanted to keep monthly software costs low while the program was still growing, and they needed a setup their own team could run after launch.

What we did

Plan first, then build

We started with a discovery call and mapped the whole buyer journey on one page before building anything.

We recommended Systeme.io because it covers pages, email, automations and checkout in one tool at a low monthly cost. No extra apps to pay for or connect.

Angel wrote the page copy and the full email sequence. Ryan built every page, tag and automation, connected payments and tested the funnel end to end.

What we built

The funnel map

Eight connected steps, from the first click to the last cart-close email. Pages have a teal number and email sequences a gold one. Open any step to see what is inside.

Tap a step to see what goes on it.

  1. Step 1, PageRegistration pageA clear promise, who it is for, date and time, and a short sign-up form.

    What goes on this page

    • A headline that names the result
    • Who the class is for
    • Date, time and time zone
    • 3 to 5 things they will learn
    • A short form: first name and email
    • A short intro to the host
  2. Step 2, PageConfirmation pageNext steps, an add-to-calendar prompt and what to prepare.

    What goes on this page

    • "You are in" message
    • Add-to-calendar buttons
    • Ask to check the inbox and whitelist your email
    • Optional short video or worksheet
  3. Step 4, PageLive class pageThe class stream with a clear call to action to the offer.

    What goes on this page

    • The stream or Zoom link, front and center
    • Start time for early arrivals
    • Offer button that appears at the right moment
    • Optional chat or questions link
  4. Step 5, PageReplay pageA time-limited replay for people who could not attend live.

    What goes on this page

    • The recording with a short summary
    • A clear deadline, such as 48 or 72 hours
    • The same offer button as the live page
  5. Step 6, PageSales pageThe full offer, proof, what is included, FAQs and guarantee.

    What goes on this page

    • Headline with the program’s big result
    • Who it is for, and who it is not for
    • What is included, week by week
    • Client results and testimonials
    • Price, payment plans and guarantee
    • FAQs and a buy button every few sections
  6. Step 7, PageCheckout with order bumpSimple checkout connected to payments, with an optional add-on.

    What goes on this page

    • Program name, price and what they get
    • Only the fields you truly need
    • An order bump, like a workbook or bonus session
    • Stripe or PayPal, tested with a real payment
Results

Just launched in October 2026

The funnel is live and the first masterclass is on its way. We will add real numbers here once the first class has run, with our client’s OK.

What we delivered

  • Registration page
  • Reminder emails
  • Replay page
  • Sales page
  • Checkout

What we will measure

  • How many people register
  • How many show up live or watch the replay
  • How many buy, and the monthly software cost
Placeholder quote

“Placeholder quote. Replace with an approved quote from Dream Makers International about the funnel and working with LaunchKin.”

[Client name], [Role], Dream Makers International
Ready when you are

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