“How much does a funnel cost?” is the question we hear most. The honest answer is: it depends on what is in it, and who builds it. This guide breaks down every cost, so you can compare quotes and know what you are paying for.

What a sales funnel is made of

A funnel is a set of pages and emails that move a stranger toward buying. A simple one might be an opt-in page, a thank-you page and three emails. A full masterclass funnel has seven pages and up to ten emails. The more pieces, the more it costs to build.

Four things add up to the total:

  1. Software: the platform that hosts your pages and sends your emails.
  2. Copywriting: the words on every page and in every email.
  3. Design and build: laying out the pages, connecting payments, setting up automations.
  4. Setup and testing: your domain, email delivery, tracking, and checking that everything works.

1. Software costs (monthly, paid to the platform)

You pay these to the software company, whoever builds the funnel. They recur every month.

  • Systeme.io: has a free plan, and paid plans from about $27 a month. Funnels, email, courses and checkout in one tool.
  • GoHighLevel: from about $97 a month, plus texting and call fees. Built for calls, texts and follow-up.
  • Kajabi: from about $89 a month, aimed at established course creators.
  • ClickFunnels: from about $97 a month.
  • Wix, Webflow, WordPress and Canva: roughly $10 to $30 a month for a simple website, but they are not built for funnels.

Prices change often. Always check the vendor’s pricing page. Our platform comparison lists what each one is best for and what to watch out for.

2. Copywriting

Pages that do not read well do not sell. Good copy is the part most people underestimate.

  • Doing it yourself costs time, and it can take longer than the build itself.
  • Hiring a copywriter is often priced per page or per email, and a full masterclass funnel’s copy is a real project on its own.
  • Getting it included with the build, as we do, keeps the voice consistent across pages and emails.

3. Design and build

This is the work of turning the plan into live pages: layouts that work on a phone, payments connected, emails loaded, automations and tags set up, and every link tested.

If you build it yourself on a platform like Systeme.io, the build is free but takes time. Plan on several weekends for a first full funnel, more if you are learning the tool as you go.

4. Setup and testing

The least glamorous part, and the one that quietly decides whether your emails land in the inbox.

  • Connecting your domain and a secure certificate
  • Email authentication, so your messages are not marked as spam
  • Tracking, so you can see what is working
  • Test purchases and test sign-ups, start to finish, before you go live

Three ways to get a funnel built

Do it yourself. Cheapest in cash, most expensive in time. Good if you enjoy the tools and your offer is still being tested.

Hire a freelancer. Can be affordable, but quality and reliability vary a lot. Ask for a funnel they built, and ask who writes the copy and who tests the checkout.

Hire a studio. Costs more up front and saves you the most time. You get a planned, written, built and tested funnel, and someone to call if something breaks.

What our packages cost

We publish our prices, so you can compare. These are starting prices for the build. The software subscription is paid by you, to the vendor.

  • Launch, $750: one lead funnel with copy and a 3-email welcome sequence. Good for a new offer or lead magnet.
  • Masterclass, $1,800: a full masterclass funnel with every email written, payments connected and training so you can run it yourself.
  • Signature System, $3,500: a website, one or two funnels, a CRM pipeline and handover documents.
  • REI Lead Engine, $2,500: for real estate investors, built on GoHighLevel.

You can see exactly what each one includes on our services page, and the cost estimator adds up your build and monthly software costs.

Questions to ask before you hire anyone

  1. What exactly is included? Pages, emails, copy, payments, testing?
  2. Who owns the accounts and the domain when it is finished? (It should be you.)
  3. How many rounds of changes are included?
  4. How long will it take, and what do you need from me?
  5. What happens if something breaks after launch?

A clear answer to all five matters more than the lowest price.

Not sure what you need?

Start with the question, not the price. What are you selling, and how do people buy it? Take our one-minute platform quiz, or book a free launch call. We will tell you honestly which package fits, even if the answer is the smaller one.